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TRAVEL GUIDE |
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Milwaukee Car Rental and the Miller Brewing Company
History of The Miller Brewing Company
The Miller Brewing Company began in the mid-19th century, when German native, Frederick John Miller, brought his passion for beer to the United States where he settled in Milwaukee, Wisconsin in 1855. In the same year, Miller purchased a small brewery for $2,300, and barrel-by-barrel began to build his American dream. By 1968, Miller had grown to become the country's eighth largest brewer and today, Miller's Brewery in Milwaukee (and the historic Miller Valley) is the site of America's oldest major brewery.
The current chapter of Miller's history started in July 2002, when South African Breweries purchased Miller Brewing Company, forming one of the largest brewers in the world, called SABMiller plc, with volume of more than 130 million barrels, operations in 40 countries and hundreds of brands.
Miller Brewing Company Tours
Take some time out during your car rental travels in Milwaukee to join the Miller brewing Company's free tour, which guides visitors through the rich history and brewing process of Miller beers. During the one-hour guided walking tour you will get to experience an informative 3-screen video which provides an up-close look at the brew house, packaging center and historical caves. Tours conclude with hospitality at the historic Miller Inn or beer garden where guests can relax and enjoy a frosty beer sample (if 21 or older, of course). Soda is provided for those under 21.
Tours are available from 10:30 a.m. – 3:30 p.m. daily. Be sure to call before driving out Call 414-931-BEER or 800-944-LITE for daily updates! Reservations are suggested for groups of 15 or more. No trip to Milwaukee would be complete without a tour of this facility, so be sure to stop by with your car rental while in Milwaukee. Even if you are not a beer drinker, you will fascinated by the learning about the process. There is something interesting for everyone!
Do not leave in your car rental from Milwaukee without picking up a T-shirt or some other memorabilia from the gift shop located in the Miller Brewing Company. They make great souvenirs or gifts for friends and family back home.
Miller Brewing Company Is Committed to Responsibility
The Miller Brewing Company is committed to encouraging responsibility when it comes to consumption of their products. The Miller Brewing Company throughout its history has been very active in programs that promote responsible decision-making, reduce drunk-driving and prevent underage access to their products. Through advertising and increasing public awareness, the Miller Brewing Company has dedicated itself to ensure that its customers are consuming their fine line of products responsibily. To honor their philosophy, please make sure your car rental in Milwaukee has a designated driver.
Miller Brewing Company and the Environment
Car rental in Milwaukee travellers will be interested to learn that they have received federal recognition for their work in reducing energy, wastes and greenhouse gas emissions. Breweries in the United States are required to meet different regulations according to local, state, and federal laws. These regulations include air, water, hazardous waste, and emergency planning. But beyond this, Miller Brewing Company strives to excel in this area by searching for opportunities to further protect the environment. It does so by setting goals to decrease energy and water consumption, reduce discharged wastewater, reduce the volume of waste sent to landfills, and increase recycling opportunities.
Miller Brewing Company is not just about beer, it's about people and caring for those around us and the world we live in. When you travel to Milwaukee, you cannot miss visiting the Miller Brewing Company in your car rental from Milwaukee because it is an enriching experience that you will want to share with everyone you know!
